Wood Website Success
When: Friday and Saturday, April 3 - 4 Where: Brattleboro, Vermont
Is your web site achieving the success you want? Do you want to know how to plan a successful web site? This series of three workshops will help you start right or improve your existing site. Topics covered will include: people-friendly sites (user interface), search engine friendly sites (search engine optimization), and steps to start or improve your web site. Private web site help will also be available.
To arrange for private web site help with Nora McDougall-Collins on Thursday or Friday morning, call 740-541-2857.
Workshop Outlines
Session 1: Friday 1:30 - 4:00 pm
  Friday Registration 1:00 - 1:30 pm
      Nora McDougall-Collins
- *Beginners
  1. Planning your web site for optimization
  2. What do you want from your web site - your Goals
  3. Who cares about your web site, and what do they want - your Market
  4. What not to do with your website - how to annoy your viewers!
  5. What tasks need to be done to have a great site?

Refreshment & Social Hour after presentation 4:30 - 5:30

Session 2: Saturday 9:00 - 12:00 am
  Saturday Registration & Continental Breakfast 8:00 - 9:00 am
  Session 2A Nora McDougall-Collins
  1. The importance of search engines
  2. What is SEO?
  3. How do you know if your SEO is working?
  4. Plan for change
  5. How to choose a web developer
  Session 2B: Danconia - Advanced Class*
  1. The general state of online marketing and search
  2. Design with purpose: Building digital media for success

Lunch Provided 9:00 - 12:00

Session 3: Saturday 1:00 - 4:00 pm
 Session 3A Nora McDougall-Collins
  1. Your web site as part of your business
  2. Understand your web model
  3. Don't wait for them to come - push your message.
  4. Build partnerships
  5. A case study to review our points
  Session 3B: Danconia - Advanced Class*
  1. Online marketing for Consumers & Search Engine Optimization
  2. The Pendulum: Building for the future.
Presenters
Nora McDougall-Collins
Coming to use from her recent development, rollout, & marketing of the TimberBuySell.com web site, Nora McDougall-Collins specializes in training small businesses and organizations on how to plan, develop & market their web sites. In addition to being involved in the nationwide internet environment since 1977, Nora has degrees in both International Business and Computer Science.
Danconia
Founded by longtime sales professionals, we take a unique approact to both online and traditional marketing campaigns. While other New Hampshire design companies focus on graphics, we start with what matters the most: your message. Visuals are important, but having a great looking web site is of little use if it fails to lead to increased revenues. At Danconia Media, everything revolves around making the sale.
Pricing
Special Economic Stimulus Pricing
Three workshops, lunch and snacks: $40.00 for non-members / $30.00 for members
Please call or email Judy Balch by March 27 at 802-892-7786 or email jbalch@hughes.net. Pay registration by cash or check.
Fee waivers available on request.
Regular price: $99.00
Sponsors
National Network of Forest Practitioners logo
Vermont Woodnet logo
Wood Education and Resource Center logo
Community Forestry Business Alliance logo
This event is funded in whole or in part through a grant awarded by the Wood Education and Resource Center, Northeastern Area State and Private Forestry, Forest Service, U.S. Department of Agriculture. This organization is an equal opportunity provider and employer.
Location

Map to Brattleboro, VT Marlboro Tech CenterThe workshops will be held at the Marlboro College Graduate Center Tech Center in Brattleboro, VT

DIRECTIONS
From North: Interstate 91 Take Exit 1, Brattleboro. At end of ramp turn left; you are now on Route 5 / Canal Street. Travel 1.2 miles toward downtown Brattleboro. At the bottom of the second hill you descend, look for signs for Route 142 South. At 4-way intersection, make a sharp right onto Vernon Street (Route 142 South). Go past Brattleboro Museum on left. Parking for the Graduate Center is the next left.
From South: Interstate 91 Take Exit 1, Brattleboro At end of ramp turn right; you are now on Route 5 / Canal Street Travel 1.2 miles toward downtown Brattleboro At the bottom of the second hill you descend, look for signs for Route 142 South At 4-way intersection, make a sharp right onto Vernon Street (Route 142 South) Go past Brattleboro Museum on left Parking for the Graduate Center is the next left
From East:
Route 119 NH Cross over the Connecticut River Make a sharp left onto 142 South, the first 4-way intersection you come to Go past Brattleboro Museum on left Parking for the Graduate Center is the next left